Marketing techniques ;-)
Having breakfast in Illy, and reading the FT special report about this important segment that most marketers in Japan are afraid of ;-).
These Japanese girl are mostly in high-school age, and are the trendsetter in movies, fashion, techonology, and so forth in Japan. Apparently, if you want to look young, you have to study what is popular with these girls ;-). They usually frequent in Shibuya district of Japan, a fashion, hightech venue. Although most of them are holding a part-time job, their disposable income is even higher than a salary men of Japan due to the fact that they receive money from gradnparents, from parents, and from aunts or uncles who do not have children. They are the biggest mobile users, but pleasing them seems to be the hardest job of a company.
Because the Shibuya girl is attracted to innovation, their taste keeps changing constantly and fast, in a few months of launching the new product, her mind is already wandered, and that usually causes most companies the biggest loss.
I still remember a couple of years ago when I was in VN, me and my sister were crazy about Pokeman and Sailormoon animation ;-). I guess it likes the HelloKitty thing now, ALL the chinese girls in my school have at least one bag that has this cat on ;-)). That's the cool thing of Japanese, they are very good in innovation, in fact they either die or live by their ability to innovate. Imagin being the neighbours of China where labour cost is higher, unless they produce difficult -to -copy techonology or else, they will lose. Does that explain why Japan is the world leader in patent?
When I worked on a report about Korea a few weeks ago, there were so many interesting information. David told me next year he is flying back to China and if I want to come along, we will stop over in Korea, and Japan, near to his home town, Dalian. I hope I can come along, it will be really nice...
Koreans are similiar to Japaneses in nationalism, they stood by themselves to build their country back unlike we Vietnamese, we just stayed and enjoy the victory for a long time, that's why we are behind. On the top of that, the war has divided the country, north and south people are not sharing the same view. We had a real compatriot president, Ngo Dinh Diem who was willing to make peace with Ho Chi Minh to make VN become one country, and just before their peace agreement, he was assasinated. They selected this stupid Nguyen Van Thieu and he was the one who brought in the Americans. And this presidents together with his brother and families were Christian, so they started killing Buddhist monks, that's why monk Thich Quang Duc burned himself (Vnese now believe that his heart was still beating even whole body was gone, I personally went to the Pagoda where he was resided, and where they said his heart was kept, but didn't see anything ;-P, but I believe though, isn't that strange? Maybe I always want to believe that most heroic act for a good cause usually results in something surnatural.
Anyway, enough with history of VN, another time maybe. Back to Korea, after the civil war, South Korea was left with haft of the land, and 50% higher of their population, they were under-develop, but with their hard-working nature, and the unity of the Korean people, after 20 years, they have become one of the Asia's economic power house. Korean's TV serie is very popular in VN, most of them are tackling real problems of society and preserving country traditional value, one of the most important subject is the role of women. Before when I was watching these TV serie, I used to think that they are dramatic love story, but after what I read about Korea, I think they are using TV soaps to keep young generation from being too influenced by West, especially keeping tradition. On a business point of view, these TV serie for me is more likely a sort of marketing in VN, that's why most successful foreign investors in VN are Koreans.
My mom loves everything that is made in Korea, for instance ;-), and she made really good kimchi. And to be honest, after reading a lot of document about Korea, I fall in love with this country, too.
Going Koreanized? ;-P
These Japanese girl are mostly in high-school age, and are the trendsetter in movies, fashion, techonology, and so forth in Japan. Apparently, if you want to look young, you have to study what is popular with these girls ;-). They usually frequent in Shibuya district of Japan, a fashion, hightech venue. Although most of them are holding a part-time job, their disposable income is even higher than a salary men of Japan due to the fact that they receive money from gradnparents, from parents, and from aunts or uncles who do not have children. They are the biggest mobile users, but pleasing them seems to be the hardest job of a company.
Because the Shibuya girl is attracted to innovation, their taste keeps changing constantly and fast, in a few months of launching the new product, her mind is already wandered, and that usually causes most companies the biggest loss.
I still remember a couple of years ago when I was in VN, me and my sister were crazy about Pokeman and Sailormoon animation ;-). I guess it likes the HelloKitty thing now, ALL the chinese girls in my school have at least one bag that has this cat on ;-)). That's the cool thing of Japanese, they are very good in innovation, in fact they either die or live by their ability to innovate. Imagin being the neighbours of China where labour cost is higher, unless they produce difficult -to -copy techonology or else, they will lose. Does that explain why Japan is the world leader in patent?
When I worked on a report about Korea a few weeks ago, there were so many interesting information. David told me next year he is flying back to China and if I want to come along, we will stop over in Korea, and Japan, near to his home town, Dalian. I hope I can come along, it will be really nice...
Koreans are similiar to Japaneses in nationalism, they stood by themselves to build their country back unlike we Vietnamese, we just stayed and enjoy the victory for a long time, that's why we are behind. On the top of that, the war has divided the country, north and south people are not sharing the same view. We had a real compatriot president, Ngo Dinh Diem who was willing to make peace with Ho Chi Minh to make VN become one country, and just before their peace agreement, he was assasinated. They selected this stupid Nguyen Van Thieu and he was the one who brought in the Americans. And this presidents together with his brother and families were Christian, so they started killing Buddhist monks, that's why monk Thich Quang Duc burned himself (Vnese now believe that his heart was still beating even whole body was gone, I personally went to the Pagoda where he was resided, and where they said his heart was kept, but didn't see anything ;-P, but I believe though, isn't that strange? Maybe I always want to believe that most heroic act for a good cause usually results in something surnatural.
Anyway, enough with history of VN, another time maybe. Back to Korea, after the civil war, South Korea was left with haft of the land, and 50% higher of their population, they were under-develop, but with their hard-working nature, and the unity of the Korean people, after 20 years, they have become one of the Asia's economic power house. Korean's TV serie is very popular in VN, most of them are tackling real problems of society and preserving country traditional value, one of the most important subject is the role of women. Before when I was watching these TV serie, I used to think that they are dramatic love story, but after what I read about Korea, I think they are using TV soaps to keep young generation from being too influenced by West, especially keeping tradition. On a business point of view, these TV serie for me is more likely a sort of marketing in VN, that's why most successful foreign investors in VN are Koreans.
My mom loves everything that is made in Korea, for instance ;-), and she made really good kimchi. And to be honest, after reading a lot of document about Korea, I fall in love with this country, too.
Going Koreanized? ;-P
posted by Vagabonder @ 10:43 AM
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